What Tests Are Needed for Importing Plush Toys to the U.S.?

Non toxic testing
Importing plush toys to the U.S. involves complying with strict safety standards to protect children and pets. This includes adherence to CPSIA regulations, ASTM F963 standards, and proper labeling requirements. Third-party testing by CPSC-accepted labs is essential, and a Children's Product Certificate (CPC) must be issued. For pet toys, materials should be non-toxic, durable, and appropriately sized. My personal experience highlights the importance of diligence and thoroughness in this process. For more detailed guidance and support, feel free to contact us at PLUSHOR.

Table of Contents

Have you ever wondered what tests your plush toys need to pass to be imported into the U.S.? It’s a question that often crosses the minds of toy makers and importers. As someone who’s navigated these waters, I can tell you that importing plush toys isn’t just about producing a cute and cuddly product. There’s a lot more to it, involving stringent testing and regulatory compliance to ensure safety and quality.

The Importance of Safety Standards

First and foremost, the safety of the toys is paramount. The U.S. has strict safety regulations to ensure that toys are safe for children. Here’s a breakdown of what you need to consider:

1. CPSIA Compliance

The Consumer Product Safety Improvement Act (CPSIA) is a key regulation that any toy, including plush toys, must comply with. CPSIA was enacted to ensure that children’s products are safe from harmful chemicals and physical hazards.

Lead Content

One of the major concerns addressed by CPSIA is the lead content in toys. Lead is toxic and can cause serious health issues, particularly in young children. The law mandates that all children’s products must contain no more than 100 parts per million (ppm) of lead. This includes both the toy and any accessible parts like paint or surface coatings .

Heavy metal detection
Heavy metal detection

Phthalates are chemicals used to soften plastics and are often found in various children’s products. However, these chemicals have been linked to health problems. CPSIA limits the concentration of certain phthalates to 0.1% in toys and child care articles .

2. ASTM F963 Standard

The ASTM F963 standard is another critical safety standard for toys. This standard, developed by ASTM International, outlines safety requirements for a wide range of toy categories. For plush toys, the standard covers aspects such as:

  • Flammability: Plush toys must be tested for flammability to ensure they do not catch fire easily.
  • Small Parts: Toys must not have small parts that can be a choking hazard for children under three years old.
  • Stuffing Material: The stuffing inside plush toys must be clean and free from harmful substances.
  • Sharp Points and Edges: The toys must not have sharp points or edges that could harm a child .
A machine for inspecting needles and other small metals
Needle testing machine
3. Labeling Requirements

Proper labeling is crucial for imported toys. The labels must provide important information, including:

  • Manufacturer Information: The name and address of the manufacturer or importer.
  • Tracking Label: A tracking label that includes the date and place of production, and cohort information such as batch number.
  • Age Grading: The appropriate age for the toy, ensuring it is safe for the intended age group.
  • Warning Labels: Specific warnings, especially if the toy contains small parts, which can pose a choking hazard .

The Testing Process

1. Third-Party Testing

To comply with U.S. regulations, you will need to have your plush toys tested by a CPSC-accepted third-party laboratory. These labs perform various tests to ensure that your toys meet all the safety standards mentioned above. You can find more information and a list of accepted labs on the CPSC website.

Children's plush toy testing report
Children’s plush toy testing report
2. Certification

Once your toys have passed all the necessary tests, you must issue a Children’s Product Certificate (CPC). This certificate is your declaration that the toys comply with all applicable safety rules. It must accompany the products and be available for inspection upon request by regulatory authorities .

Special Considerations for Pet Plush Toys

Just like children’s plush toys, pet plush toys also need to meet specific safety standards. Although the regulations are not as stringent as those for children’s toys, ensuring the safety of pet toys is crucial for the well-being of pets.

1. Material Safety

The materials used in pet toys should be non-toxic and safe for pets. Many pets tend to chew on their toys, so it’s important that the materials do not contain harmful chemicals. Ensure that the stuffing and outer fabrics are durable and free from hazardous substances .

2. Durability

Pet toys need to withstand a lot of wear and tear. Conduct tests to ensure that the toys are durable and do not break easily, as broken parts can pose a choking hazard or cause injury to pets .

Plastic parts testing
Plastic parts testing
3. Size and Design

Ensure that the toys are appropriately sized for the intended pet. Toys that are too small can be swallowed, while those that are too large may not be engaging for the pet. Avoid designs that include small parts or pieces that can be easily chewed off .

My Personal Experience

I remember the first time I went through this process. It was overwhelming, to say the least. There were so many details to consider, and the fear of missing something critical was always at the back of my mind. But as I navigated through the regulations, I realized that these steps are in place to protect children and pets. Knowing that gave me a sense of purpose and commitment to ensuring that my products were not only fun but also safe.

Practical Tips
  • Start Early: Begin the testing process early in your production timeline to avoid delays.
  • Choose Reputable Labs: Work with well-known, CPSC-accepted labs to ensure reliable results.
  • Document Everything: Keep detailed records of your compliance efforts. This documentation is crucial in case of an audit or a recall situation.
  • Consult Experts: If you’re unsure about any part of the process, don’t hesitate to consult with experts who can guide you through the regulatory landscape.

Common Pitfalls and How to Avoid Them

1. Inadequate Testing

One common mistake is skimping on testing to save costs. This can backfire spectacularly if your toys are found to be non-compliant. Always invest in comprehensive testing.

2. Mislabeling

Ensure that your labels are accurate and complete. Missing or incorrect information can lead to costly recalls and damage to your reputation.

3. Ignoring Updates

Regulations can change, and it’s crucial to stay updated. Subscribing to newsletters from the Consumer Product Safety Commission (CPSC) and industry bodies can help you stay informed about the latest requirements.


Importing plush toys into the U.S. involves a meticulous process of compliance with stringent safety standards. From chemical testing to labeling requirements, every step is crucial in ensuring that the toys are safe for children and pets. My journey through this process taught me the importance of diligence and attention to detail.

If you have any questions or need further guidance, feel free to reach out to us at Plushor. We’re here to help you navigate these regulations and ensure your toys are safe and compliant. Contact us for personalized assistance and let’s create safe, delightful toys together.


  1. CPSIA Overview
  2. Lead in Toys
  3. Phthalates Information
  4. ASTM F963 Overview
  5. Toy Safety Standards
  6. Labeling Requirements
  7. Children’s Product Certificate
  8. Pet Toy Safety
  9. Pet Toy Durability

By integrating accurate data and referencing trustworthy sources, we can ensure that our toys are not only enjoyable but also safe for all users.


Hey, I’m the author of this article. Over the past 15 years, I’ve successfully collaborated with over 300 clients across 18 countries or regions. I have an in-depth understanding of everything from trending styles in the plush product industry to design, fabric selection, crafting techniques, cost evaluation, and the complexities involved in the production process. We offer comprehensive services to provide you with complete solutions.


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